AT&T Park HD Video Production
Home of the San Francisco Giants
San Francisco, California

Seat Count: 41,503
Project Type: Renovation
Opening: Part 1 - 2006 Season
Part 2 - 2007 Season
Construction cost: $9 million
AD Scope: Video Production, Editing Suites,
LED Displays, Scoring & Timing Systems

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Visualizations
San Francisco Gieats Control Room

Acoustic Dimensions provided design services for the $1.5 million addition of fascia boards to the park for the 2006 Season and the $9 million in upgrades to the HD video production control room and primary center field display for the Giants' renovation and name change to AT&T Park in San Francisco for the 2007 season.

The new scoreboard is the first of its kind. It measures 103 feet wide by 31.5 feet high and contains three million LEDs. It is capable of displaying true high definition line for line when video from the production room is windowed to the full 32:9 aspect ratio of the display.

At the end of the 2006 season, the club began the expansion of its control room. The new ergonomic, production-friendly design accommodates the equipment necessary to manage the displays for the entire park. The Giants also upgraded their non-linear edit systems and added staff to create fresh HD content to display.

AT&T Park's HD screen replaces two smaller ones, one color FTD, the other incandescent. The new board will now show the lineups of both teams. If a player slams one out of the park, the screen can split into two, showing both the hit and the fans waiting in their kayaks in McCovey Cove to scoop up the ball. And for an especially big play, the picture can encompass the entire display.